Lea Byrd - Founder
Lea Byrd - Founder
My Story

Inspired By My Clients & A Passion For All Things Beauty

I am a plain Jane kind of girl (with a dash of tomboy, LOL!). Give me a T-shirt and a pair of jeans and I’m ready for the day; but even I enjoy getting dolled up from time to time. Adding volume or extra length to my natural hair or trying a new texture all together makes me feel just a little more confident...even if it’s paired with my favorite pair of sneakers!

I started the Alter Ego brand as the founder of Alter Ego Salon: A Beauty Retreat in Milwaukee, WI, servicing clients for over 17 years. Witnessing my clients over the years as they leave the salon with their shoulders a little higher and their smile a little brighter led me to extend the brand to hair extensions; because, no matter what your mood, there’s always room for an ego boost. I want my clients and customers to have access to quality extensions they can trust to aid in revealing their fierce, bold and beautiful ALTER EGO!

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Only Offering Top Quality Products

We have a proven track record of offering human hair extensions that can be colored, styled and treated to exceed your expectations. We only offer high-quality hair products for our beautiful customers.

Our Purpose

The Freedom to Beautify
The Way You Want

Discover Your Alter Ego

Shop Alter Ego Extensions

With popular styles ranging from Body Wave, Deep Wave, Loose Wave, Kinky Curly, Silky Straight, Afro Kinky we are confident you will be able to find the hairstyle you are looking for. We have closures to match!

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